About BestBonobos
Sell your business for maximum value at minimum cost
BestBonobos helps small and mid-sized business owners sell their company themselves. Step by step. With smart AI, clear language, and a process that puts you in control.
No 10% success fees. No mysterious dealrooms. Just one transparent platform that helps you achieve maximum value at minimum cost when selling your business.
Our mission
We want every small business owner in the world to get the best possible deal for their life’s work. That means:
Our mission is to make selling your business simple, smart, and fair – with technology that works for you, not against you.
- Clear choices instead of financial fog
- No dependency on expensive advisors when it’s not needed
- A fair price based on data – not guesswork
Our vision
Selling a business shouldn’t be a black box. We believe every owner deserves:
The entrepreneur’s balance of power with BestBonobos. You stay in charge – we provide the toolkit.
- A data-driven, transparent sale process
- AI-powered tools that reveal insights and improve decisions
- A platform that prepares you for an exit early, so you’re ready when opportunity comes
- Knowledge and templates once only available to large M&A firms
Our promise
With BestBonobos you get:
If our platform doesn’t make you clearer or stronger in your sale process, we see that as a problem with our product, not with you. Which means you get real feedback, ongoing improvements, and support—not excuses.
- Always on the seller’s side – we work for you, not for buyers
- No hidden commissions or success fees – transparent monthly pricing
- Plain language – no legal or financial jargon without explanation
- Your data stays yours – handled with care, privacy, and security
The founders
Elias Crum
Co-founder of BestBonobos
Elias Crum
Co-founder of BestBonobos
Entrepreneur for over 25 years in e-commerce, sales, and marketing. Having sold several businesses himself, Elias knows exactly what comes at you during an exit. He now uses that experience to help others achieve maximum value – without unnecessary costs.
Sebastiaan Winter
Co-founder of BestBonobos
Sebastiaan Winter
Co-founder of BestBonobos
Serial entrepreneur with experience in recruitment, professional services, and e-commerce. Sebastiaan understands the daily reality of SME companies and focuses on making BestBonobos clear, practical, and genuinely useful for busy owners preparing for a successful exit.