It’s that time of year in Atlanta again! The city’s runners are gearing up for a weekend of races, from the kids’ 1K to the full marathon. This is a moment participants have been training and preparing for, some for months, even years. In these pivotal moments, the community comes together to support in any way they can. Volunteers coordinate crowds. Family cheer for their loved ones. Atlanta small businesses keep event goers hydrated.
At this year’s 2026 Publix Atlanta Marathon Weekend Expo, we had the opportunity to speak with Sigitas Seputis, owner of Chill Latte, a mobile coffee, smoothie, and shaved ice vendor fueling thousands in The Home Depot Backyard of the Mercedes-Benz Stadium.
Five years of serving Atlanta
Sigitas started his business five years ago, and since then, has served his lattes to pinnacle Atlanta institutions. His client list ranges from Delta, the Atlanta Falcons, Porsche, and Hartsfield-Jackson Atlanta International Airport, to the local Georgians at schools and hospitals across the metro area.
“The Atlanta community has been very supportive,” Sigitas told us, and you can see it in every event they serve.
Supporting Atlanta small businesses for the long run
When we asked Sigitas about selling his business, he had a clear vision. He’s thinking about a potential sale in the next 10 years, but then he added something that business owners don’t always think about in advance: he wants to stay involved with the business to maintain the brand.
He’s in it for the long run, just like these marathon runners!
Sigitas isn’t just thinking about what it means to exit, he’s thinking about what comes after. What role does he want to play? How does he ensure Chill Latte continues to serve the Atlanta community the way he’s built it to?
The unquantifiable value of a small business
Here’s what struck us about that conversation: Sigitas is already thinking about the parts of a business sale that don’t show up on a balance sheet.
Most people think selling a business is solely about the numbers- revenue, profit margins, assets. But what about…
- The relationship you want to maintain with what you’ve built
- The timeline that works for your life, not just the market
- The legacy you want to leave in your community
- The terms that let you exit on your own terms
These unquantifiable things often get overlooked when selling your business.
Your marathon, your pace
Just like these Atlanta runners this weekend, every business owner is running their own race. Some are sprinting toward a quick exit. Others, like Sigitas with Chill Latte, are pacing themselves for the long haul, focusing on building something sustainable and fulfilling.
Atlanta small businesses are the backbone of our community, and BestBonobos is here to help you run your race. Not only do we give you a step-by-step plan to your own exit marathon, but customized strategic insights that tell you…
- What makes your business valuable beyond the numbers
- How to prepare for a transition that honors what you’ve built
- What staying involved (or not) could look like
- How to sell your Atlanta small business yourself, without broker fees eating into what you’ve earned
It’s your timeline on your terms. Start with a free, data driven valuation over a 7-day trial period and see how sellable your company really is in Atlanta’s current market.
👉 Start your free trial at BestBonobos.com
Massive thank you to Sigitas and the Chill Latte team for the conversation and hospitality! If you want a refreshing Chai Latte or any other refreshment on their extensive menu, follow them on Instagram to see which corner of Atlanta they’re serving next. Or if you would like to book with them, describe your event here. As the weather warms up, I know I’ll be on the lookout for their peach + pear smoothie!
