Founded by an entrepreneur who exited his own company without a broker, the software delivers valuations, action plans and even suggested buyer shortlists

Atlanta, Georgia – Today, BestBonobos announced the launch of its AI powered platform designed to give small and mid-sized business owners the tools that are typically locked inside traditional advisory firms. Built from real founder experience, the system helps entrepreneurs understand what their company might be worth, what to improve before going to market, and which buyers could realistically be a fit, all without immediately committing to large broker success fees.

The story behind BestBonobos

The company was founded by Elias Crum and Sebastiaan Winter after they saw how confusing and uneven the exit journey can be for smaller companies. In many transactions, the entrepreneur remains responsible for collecting financial information, answering buyer questions, and managing day to day operations, while advisory fees can be up to 15% of the deal value.

After selling his own company in 2024 without using a broker, Crum became convinced that technology could make professional grade preparation accessible to far more founders. Together with Winter, who brings deep technical and product expertise, he began translating the traditional M&A playbook into structured workflows supported by AI.

How the platform helps small business owners sell their company

BestBonobos provides automated valuation guidance, an AI generated action plan with concrete improvement priorities, step by step preparation modules, and secure organization of buyer information. Using company data and market inputs, the platform can also generate a practical shortlist of potential buyers, giving entrepreneurs direction and momentum at a stage where many otherwise stall.

Instead of replacing the owner, the software is built to strengthen the owner’s position. Founders stay in control, move at their own pace, and decide themselves when external advisors are needed.

Winter explains: “Technology should remove uncertainty. When entrepreneurs can see what buyers expect, understand their numbers, and receive structured guidance they make better decisions, run stronger processes, and end up with a better deal.”

BestBonobos launches with a free trial so business owners can explore the platform and receive an initial valuation based on their own information within minutes.

The company is starting in the United States in Atlanta, GA and is actively engaging with startup communities, local business networks and ecosystem partners to help more founders approach exits with clarity and confidence.

About BestBonobos

BestBonobos is an AI powered SaaS platform that helps small and mid-sized business owners prepare and manage the sale of their company in a structured and cost efficient way. The software provides valuation guidance, AI driven action plans, buyer targeting support, and process workflows, enabling founders to approach a transaction with greater transparency and control.

Media note
Elias Crum and Sebastiaan Winter are available for questions, interviews, and podcast appearances on entrepreneurship, selling an SME, and the practical application of AI in exit preparation.