Choose a plan that matches your ambition

Running a business is hard work. Selling one shouldn’t have to feel harder. Whether you built your company to leave a legacy, to fund the next venture, to take care of your family, or to follow a dream, we believe you deserve a clear path and a fair outcome when it’s time to let go.

The BestBonobos platform was designed with the business owner at the center. Our pricing reflects that commitment: transparent, flexible and aligned with your goals.

Free

7-Day Trial

Our free trial is designed for business owners who are exploring their options or preparing for a future exit. It gives you everything you need to understand your business value and take the first steps toward selling on your own terms.

Key features

  • Full AI valuation
  • Pre-sale checklist and tips
  • Knowledge base

Who it’s for

  • Owners curious about their business’s value but not yet ready to sell
  • Entrepreneurs who want to learn how to sell a business themselves without brokers.
  • Legacy builders planning for retirement who want to start preparing early while keeping costs low.
  • Underserved owners seeking a fair valuation and wanting to see if there is demand for their company.

Pricing

The free plan lasts for seven days and includes a complete valuation valued at $1,500. You will never pay commissions or surprise charges, and you do not need to enter a credit card to start. After your trial ends you can decide whether to upgrade to Pro or walk away with your valuation report. No strings attached.

Pro

$299 per month

*$199 for your first month If you upgrade during your free trial

The Pro plan includes everything in your free trial and adds professional tools to take you from curiosity to closing. It is designed for ambitious founders and pragmatic operators who want to maximize their valuation, attract serious buyers and close efficiently.

Key features

  • Tips to increase your business valuation
  • Detailed insights into your valuation
  • Information memorandum and one-pager generator
  • Legal templates
  • Secure data room

Who it’s for

  • Entrepreneurs who want to maximize valuation and move quickly to their next venture or exit.
  • Growth-focused visionaries who treat their company as an asset and need data to back up their decisions.
  • Pragmatic operators who want a simple platform that lets them manage the process themselves while having professional support on call.

Pricing

Pro is available for $299 per month. If you upgrade during your free trial, you can lock in an introductory rate of $199 for your first month or $399 for your first two months. There are no commissions or percentages of your final sale.

What’s included in every plan

Every BestBonobos option – whether you stay on the free trial or upgrade to Pro – is built on the same foundation: fairness, transparency and empowerment. No matter which plan you choose, you will benefit from:

icon: AI

No commission model

Keep more of your hard-earned equity. We never take a percentage of your sale price.

icon: AI

AI expertise

Our valuation uses machine learning to analyse market data.

icon: AI

Simple subscription pricing

Know exactly what you will pay each month.No long-term contracts, no hidden fees, and the ability to cancel any time.

icon: AI

Privacy and security

Your financial data is encrypted, and you decide who can view your materials. This is especially important when you want to market your business discreetly.

Frequently asked questions about our pricing

Our valuations are built using structured data, financial logic, and transparent assumptions. We combine multiple methods such as earnings multiples, discounted cash flow, and risk adjustments. The outcome is not a promise of a sale price, but a realistic, defendable range that helps you make better decisions, prepare earlier, and negotiate from a position of strength.

Yes. You can start with the 7 day trial, which includes a free valuation so you can see what your business may be worth. If you want full functionality, you can upgrade to Pro at any time. Your subscription is billed monthly, and you can cancel at the end of any billing period.

Yes. Preparing for an exit is rarely a solo effort. You can involve partners or key employees so everyone understands goals, expectations, and value drivers. Alignment early in the process prevents conflict later.

Yes. Legal and tax advice remain important in any transaction. BestBonobos helps you become better prepared, ask smarter questions, and avoid unnecessary surprises. Think of us as strengthening your position before specialists step in.

BestBonobos focuses primarily on preparation and positioning. A strong, well documented company attracts better buyers and better offers. You can still work with brokers, approach investors yourself, or list your company on marketplaces, but you will do so fully prepared, organized, and ready to present professional information with confidence.

Because you get immediate access to templates, valuation models, and downloadable materials, we generally do not provide refunds. However, if something in the platform is not working as intended, we want to fix it. Our goal is that you feel clearer and more confident after using BestBonobos.

Unlike traditional brokers or large marketplaces, we focus on a more direct and transparent experience. There are no layers of intermediaries, unnecessary markups, or competing incentives. This allows for clearer communication, faster decision-making, and solutions tailored specifically to your needs rather than a one-size-fits-all listing approach.

Earlier than you think. Buyers value predictable performance, clean financials, and reduced dependency on the owner. Starting preparation one to three years before a sale can significantly increase valuation, reduce stress, and create more strategic options when opportunities arise.

Most owners complete the core input within a few hours, depending on how available your information is. You can save progress, return later, and improve details over time as your preparation becomes more advanced.

The platform is designed specifically for first time sellers. We avoid unnecessary jargon and explain why each step matters. You gain clarity without needing previous M&A experience.

Not at all. Many users are years away from a transaction. They use the platform to understand value drivers, improve documentation, and build a stronger, more transferable company. Better businesses create more freedom, whether you sell or not.

Your information is treated with strict care and used only for your benefit. You remain the full owner of your data. We do not sell it or share it with third parties without your permission. BestBonobos uses security measures such as two factor authentication and operates in line with GDPR principles to protect your privacy and confidentiality.

Then you still win. You will have a better structured company, clearer reporting, and stronger management insights. Many owners discover that exit preparation improves daily operations significantly.

That is a great place to start. Many owners begin with valuation insights before deciding whether they want to sell now or later. BestBonobos helps you understand what drives value, where risks sit, and what actions could increase your company’s attractiveness to buyers.

You are not alone. Many businesses start from that position. BestBonobos helps you identify gaps, improve clarity, and move step by step toward a professional level that buyers expect.

We focus on small and medium sized businesses, typically owner led, where external advisors are expensive and processes feel unclear. If you want professional structure, transparency, and guidance without losing control, the platform was built for you.

Random templates lack structure, consistency, and integration. Our system connects valuation logic, risk analysis, documentation, and buyer communication in one place. That gives you a coherent story instead of separate files.

Because software can deliver consistency, transparency, and discipline every day. BestBonobos does not replace human judgment, it strengthens it. You remain the decision maker, supported by better information.

Serious buyers expect logic, data, and documentation. BestBonobos helps you present assumptions clearly and consistently. Even if a buyer uses different numbers, you will be able to defend your position and have a more professional negotiation.

Yes, because value grows when risk decreases and future performance becomes clearer. The platform shows where improvements are possible so you can focus energy on actions that buyers actually reward.