DISCLAIMER AND RELIANCE WAIVER
By accessing or using the BestBonobos platform, you expressly acknowledge and agree to the following:
- No advice and no fiduciary relationship
BestBonobos provides a software platform for self-service business sale preparation only.
BestBonobos does not act as a broker, intermediary, agent, fiduciary, advisor, or representative of the Customer in any transaction.
Nothing provided via the platform, including any AI-generated output, reports, analyses, valuations, benchmarks or templates, constitutes legal, financial, tax, valuation, investment or other professional advice.
No fiduciary duty or advisory relationship is created between BestBonobos and the Customer.
- No reliance
The Customer expressly agrees that it does not rely, and will not rely, on the platform, any content, or any output generated by the platform as a substitute for independent professional advice or judgment.
Any decisions relating to:
• pricing or valuation of the business
• negotiations with potential buyers
• acceptance or rejection of offers
• transaction structure or timing
are made solely at the Customer’s own discretion and risk.
- No guarantees of outcome
BestBonobos makes no representations or warranties regarding:
• the value of the Customer’s business
• the price at which a business may be sold
• the likelihood of receiving offers
• the outcome of negotiations
• the completion or success of any transaction
All figures, analyses and outputs are indicative only and depend entirely on Customer-provided data and assumptions.
- AI-generated output disclaimer
The Customer acknowledges that:
• AI-generated output may be inaccurate, incomplete or outdated
• output is automatically generated based on inputs and general models
• output is provided as draft material only
The Customer is solely responsible for reviewing, validating and, where appropriate, having all output reviewed by qualified professional advisors before use.
- Waiver of claims relating to transaction outcome
To the fullest extent permitted under applicable law, the Customer waives any and all claims against BestBonobos arising from or relating to:
• dissatisfaction with transaction outcomes
• alleged undervaluation or “lost value”
• decisions taken based on platform output
• negotiations or agreements with third parties
including, without limitation, claims based on negligence, misrepresentation, reliance, or alleged failure to warn.
- Limitation acknowledgment
The Customer expressly acknowledges and agrees that:
• BestBonobos’ liability is limited as set out in the applicable Terms and Conditions
• BestBonobos is not liable for lost profits, lost deals or consequential damages
• any liability, if established, is strictly capped
The Customer confirms that the pricing of the subscription reflects this allocation of risk.
- Governing law and venue
The Customer acknowledges and agrees that:
• the agreement is governed by Dutch law
• disputes must be brought exclusively before the competent court in the Netherlands
The Customer knowingly and voluntarily waives any objection based on forum non conveniens or local jurisdiction.
- Affirmative acknowledgment
By clicking “I agree” or otherwise using the platform, the Customer confirms that:
• it has read and understood this disclaimer
• it had the opportunity to seek independent legal advice
• it knowingly accepts the allocation of risk described above
I understand that BestBonobos does not provide advice and that I do not rely on the platform for transaction outcomes.
TERMS AND CONDITIONS
BestBonobos B.V.
Version: 19 January 2026
- Definitions
In these Terms and Conditions, the following terms have the meanings set out below:
1.1 BestBonobos: BestBonobos B.V., with its registered office at Hogesteeg 8, 3826 HD Amersfoort, the Netherlands, registered with the Dutch Chamber of Commerce under number 98422421.
1.2 Platform: the online software service offered by BestBonobos, including all modules, tools, AI functionalities, document templates, content and documentation.
1.3 Services: all services provided or to be provided by BestBonobos via the Platform, including the provision of information, analysis tools, AI-supported reports and document templates.
1.4 Customer: a business user that enters into an Agreement with BestBonobos for use of the Platform. The Customer may be a legal entity or a natural person acting in the course of its trade, business, craft or profession (including a sole proprietorship or freelancer).
1.5 User: any natural person who uses the Platform on behalf of, under the authority of, or with the permission of the Customer.
1.6 Representatives: the Customer’s employees, directors, contractors and professional advisors (including accountants, attorneys and M&A advisors) acting for the Customer.
1.7 Agreement: the agreement between BestBonobos and the Customer under which BestBonobos makes the Platform and related Services available.
1.8 Content: all information offered via the Platform, including texts, templates, manuals, examples, dashboards and reports.
1.9 Customer Data: all data, including business and financial information and documents, entered into or uploaded to the Platform by or on behalf of the Customer or Users.
1.10 Output: any AI-generated or tool-generated draft text, reports, summaries, analyses or other results produced through the Platform based on Customer Data and/or user prompts.
1.11 Subscription: the subscription chosen by the Customer for use of the Platform, including its functionalities, term and fees. - Scope and business use
2.1 These Terms and Conditions apply to all offers, Agreements and Services of BestBonobos, unless agreed otherwise in writing.
2.2 The applicability of any general terms and conditions of the Customer is expressly rejected.
2.3 The Platform is offered exclusively for business use (B2B). By using the Platform, the Customer confirms that it is acting for business purposes and not as a consumer.
2.4 If any provision of these Terms and Conditions is void or annulled, the remaining provisions will remain in full force and effect. In such case, BestBonobos and the Customer will consult to agree a new provision that reflects the original intention as closely as possible. - Nature of the Services
3.1 BestBonobos provides an online self-service platform that helps business owners prepare for a potential sale of their company by collecting, structuring and organizing seller-entered information and documents.
3.2 The Services consist of making available, among other things: (a) general explanations and information about the business sale process; (b) tools to structure business and financial information; (c) AI-supported analyses and draft texts; and (d) templates and checklists that the Customer can adapt.
3.3 BestBonobos is not a broker, intermediary, agent, escrow provider, payment processor, marketplace or deal facilitator. BestBonobos does not introduce buyers and sellers, does not represent either party, does not handle transaction funds, and is not involved in negotiating, documenting or completing any transfer of shares, assets, equity, debt or other interests.
3.4 BestBonobos is not a legal advisor, accountant, certified valuator, investment advisor or tax advisor. The information, reports, Output and templates provided by BestBonobos do not constitute legal, tax, financial or any other type of professional advice.
3.5 BestBonobos does not provide any guarantees regarding: (a) the actual completion of a company sale; (b) a specific sales price or valuation; or (c) the outcome of negotiations or due diligence.
3.6 The Customer remains solely responsible for the accuracy and completeness of Customer Data, for the interpretation of analyses and Output, and for all decisions taken based on the use of the Platform. The Customer is expected to engage its own professional advisors for legal, tax and financial matters. - Formation of the Agreement
4.1 The Agreement is concluded when the Customer takes out a Subscription via the Platform or when BestBonobos has sent a written or electronic confirmation.
4.2 A trial period may be offered by BestBonobos free of charge or at a reduced rate. These Terms and Conditions also apply to any trial, unless expressly stated otherwise.
4.3 BestBonobos is entitled to refuse a request to enter into an Agreement without stating reasons. - Accounts and permitted use
5.1 In order to use the Platform, each User creates a personal account. Login details are strictly personal and may not be shared with third parties.
5.2 BestBonobos offers two-factor authentication (2FA/MFA) and recommends activating it. The Customer and Users are responsible for handling login details and security settings with due care.
5.3 The Customer warrants that all Customer Data entered or uploaded by the Customer or Users are correct, complete and up to date, and that the Customer has the rights and permissions necessary to provide such Customer Data to BestBonobos for processing under the Agreement.
5.4 The Customer and Users will not use the Platform for: (a) entering or distributing unlawful, defamatory, discriminatory or otherwise prohibited content; (b) activities that violate applicable laws or regulations; (c) uploading malware; or (d) testing, circumventing or damaging security or performance measures of the Platform without the prior written consent of BestBonobos.
5.5 In case of misuse or a reasonable suspicion of misuse, BestBonobos may temporarily or permanently block access to the Platform, without any right to a refund of fees already paid.
5.6 The Platform is licensed per Customer. A Subscription and its user accounts may only be used for the Customer’s own business and for one (1) Customer only. Professional advisors may access the Platform as Representatives of that Customer, provided that they do so solely for that Customer and not for multiple clients under a single Subscription.
5.7 If an advisor, firm or other third party wishes to use the Platform for multiple clients, this requires BestBonobos’ prior written consent and a separate agreement that sets out scope of use and any additional terms.
5.8 The Customer will ensure that its Representatives comply with these Terms and Conditions. The Customer is responsible for all acts and omissions of its Users and Representatives. - Subscription, term and termination
6.1 The Agreement is entered into on a monthly basis unless expressly agreed otherwise.
6.2 The Customer may terminate the Subscription at any time. The Subscription will remain in force until the end of the current subscription period and will then not be renewed automatically.
6.3 Termination may be made in writing or via the functionality provided by BestBonobos in the Platform.
6.4 Each party may terminate the Agreement with immediate effect if: (a) the other party is in material breach of the Agreement and does not remedy such breach within a reasonable period after written notice; or (b) the other party is declared bankrupt, applies for suspension of payments, or ceases its business activities.
6.5 Upon termination of the Agreement, the Customer will have thirty (30) days to download a zip file of all documents that the Customer has uploaded to the Platform’s document area (dataroom), to the extent this functionality is available. No other export functionality is provided in the MVP.
6.6 After the 30-day download window, BestBonobos may restrict access to the account. BestBonobos will retain the Customer’s data in backup systems for up to ninety (90) days, after which BestBonobos is entitled to delete or anonymize such data, subject to any statutory retention obligations. - Fees and payment
7.1 The Subscription fee is USD 299 per month (exclusive of VAT, sales tax or other taxes, if applicable), unless expressly agreed otherwise in writing.
7.2 Payment is made via the payment methods offered by BestBonobos, for example via a payment service provider.
7.3 If a payment or direct debit fails, the Customer will receive a reminder requesting payment within a term specified by BestBonobos. If payment is not made within that term, access to the Platform will be terminated at the end of the already prepaid period. The Customer will have thirty (30) days after termination to reactivate the account by paying the outstanding amounts. Thereafter, BestBonobos may delete or anonymize the account and related data in line with Article 6.6. - Intellectual property and data rights
8.1 All intellectual property rights in the Platform and the Content, including software, source code, design, texts, templates, trade names and logos, are owned by BestBonobos or its licensors.
8.2 The Customer receives a limited, non-exclusive, non-transferable and non-sublicensable right to use the Platform and Content solely for its internal business purposes and solely for the term of the Agreement.
8.3 The Customer may not copy, modify, reverse engineer, sell, rent or otherwise make available the Platform or any part thereof to third parties, unless expressly permitted in writing by BestBonobos.
8.4 Ownership of Customer Data remains with the Customer. The Customer grants BestBonobos a non-exclusive, worldwide license to use Customer Data and Output derived from Customer Data for: (a) providing the Services; (b) maintaining, securing and improving the Platform (including model and prompt improvement); and (c) generating anonymized and aggregated statistics and benchmarks.
8.5 BestBonobos may create, use, publish and offer to third parties anonymized and aggregated market data, statistics and benchmarks derived from Customer Data and Platform usage, provided that such data cannot reasonably be used to identify the Customer, an individual User or the Customer’s business.
8.6 As between BestBonobos and the Customer, the Customer may use Output for its internal business purposes and for its company sale preparation process (including sharing with its professional advisors and potential counterparties at the Customer’s discretion). BestBonobos retains all rights in the underlying Platform, models, templates and Content used to generate such Output.
8.7 BestBonobos may use anonymized usage figures, examples and success stories of Customers for marketing and communication purposes. If BestBonobos wishes to refer to a Customer by name, logo or in any other identifiable way in a testimonial, case study or reference, this will only be done with the Customer’s prior consent. - Privacy and data processing
9.1 BestBonobos processes personal data in the context of providing the Platform. This is done in accordance with applicable privacy legislation and the BestBonobos Privacy Notice (Annex 2).
9.2 For EU data subjects, BestBonobos acts in accordance with the EU General Data Protection Regulation (GDPR).
9.3 Where required, a separate data processing agreement will be concluded with business Customers. Such agreement supplements these Terms and Conditions. - Security, availability, support and maintenance
10.1 BestBonobos aims to provide a secure and available Platform but does not guarantee any specific level of uptime or uninterrupted access.
10.2 The Platform is hosted in a professional cloud infrastructure, using encrypted connections (https) and periodic backups.
10.3 BestBonobos offers 2FA/MFA and strongly recommends using it. The Customer is responsible for implementing appropriate access controls within its own organization.
10.4 BestBonobos performs maintenance and updates on the Platform to improve functionality, performance and security. Such activities may occasionally lead to temporary unavailability. Where reasonably possible, BestBonobos will schedule maintenance outside peak hours and provide advance notice for planned maintenance.
10.5 BestBonobos performs internal checks on information security and privacy processes and has business continuity measures in place to support the continuity of the Platform in case of incidents. BestBonobos aims to operate in line with the ISO 27001 standard for information security from 2026 onwards. Implementing this standard is a target, not a guarantee of result.
10.6 Security incidents and personal data breaches. If BestBonobos becomes aware of a personal data breach (as defined under the GDPR) affecting personal data processed in connection with the Platform, BestBonobos will notify the Customer without undue delay after becoming aware of the breach, provide available information reasonably necessary for the Customer to comply with its legal obligations, and take reasonable steps to mitigate the effects and reduce the likelihood of recurrence. The Customer acknowledges that certain details may not be immediately available and may be provided in phases as they become available.
10.7 Support and service targets. BestBonobos provides support via email and/or an in-Platform support channel during business days in the Netherlands (Monday through Friday, excluding public holidays). BestBonobos uses reasonable efforts to respond within the following target timeframes: (a) Critical (Platform unavailable for most users): within 1 business day; (b) High (major functionality impaired, no workaround): within 2 business days; (c) Normal (questions and minor issues): within 5 business days. These are targets, not guarantees, and do not create an uptime warranty or additional remedies beyond those set out in Article 10.9.
10.8 Service outage remedy. BestBonobos does not guarantee the availability of the Platform or the continuous accessibility of documents and Customer Data. If the Platform is unavailable for a continuous period of more than fourteen (14) days due to a Service Outage attributable to
BestBonobos, the Customer is entitled to a refund of the Subscription fee for the relevant month. This refund is the Customer’s sole and exclusive remedy for such unavailability.
10.9 For purposes of Article 10.8, a “Service Outage” means an unplanned interruption where the Customer cannot access the core Platform (login and the primary data and document areas) for most users. A Service Outage excludes unavailability caused by: (a) scheduled maintenance; (b) force majeure; (c) failures of the Customer’s internet connection, devices, or systems; or (d) outages of third-party infrastructure providers that are outside BestBonobos’ reasonable control. - Use of AI, reports and templates
11.1 Part of the Services of BestBonobos is based on AI technology provided by BestBonobos and/or third parties.
11.2 Output, reports and draft texts are automatically generated suggestions based on Customer Data, user prompts and general models. Output may contain inaccuracies or be incomplete.
11.3 The Customer is required to review and assess Output, analyses, reports and templates, to adapt them where necessary and, if appropriate, to have them reviewed by professional advisors before using them in negotiations, decision-making or legal documents.
11.4 The Customer is solely responsible for determining whether Output, reports and templates are suitable for its situation. Review by the Customer or the Customer’s staff does not transfer responsibility to BestBonobos and does not create liability for BestBonobos, unless there is intent or willful misconduct by BestBonobos’ statutory management. - Liability
12.1 BestBonobos is only liable for direct damages that are the direct result of an attributable failure by BestBonobos in the performance of the Agreement.
12.2 Direct damages are limited to: (a) reasonable costs incurred to establish the cause and extent of the failure by BestBonobos; (b) reasonable costs incurred to remedy the failure, to the extent attributable to BestBonobos; and (c) reasonable costs incurred to prevent or limit damage, insofar as the Customer demonstrates that such costs resulted in a limitation of direct damage.
12.3 BestBonobos is in no event liable for indirect or consequential damages, loss of profit, lost deals, loss of reputation, loss of data or claims from third parties.
12.4 The total liability of BestBonobos in any contract year is limited to the lower of: (a) the total amount (excluding VAT) paid by the Customer to BestBonobos in the 12 months preceding the
event giving rise to the damage; or (b) the amount paid out under BestBonobos’ relevant liability insurance in the specific case, increased by BestBonobos’ deductible (if any).
12.5 The limitations of liability set out in this Article do not apply in the event of intent or willful misconduct by the statutory management of BestBonobos.
12.6 Any claim for damages will lapse if the Customer does not submit a written and substantiated claim to BestBonobos within 30 days after the Customer discovered or reasonably should have discovered the damage, and in any event no later than 12 months after the event to which the claim relates. - Force majeure
13.1 BestBonobos is not obliged to perform any obligation if it is prevented from doing so due to force majeure.
13.2 Force majeure includes, among other things: failures at hosting providers or telecommunications providers, power outages, cyberattacks, pandemics, government measures, war, riots, strikes, failure of third parties on whom BestBonobos depends, and other circumstances beyond BestBonobos’ reasonable control.
13.3 If a force majeure situation lasts longer than 60 days, each party has the right to terminate the Agreement in writing, without any obligation to pay damages. - International component and group structure
14.1 BestBonobos targets Customers worldwide.
14.2 BestBonobos may decide to establish a local entity and to offer the Subscription via that entity if this is desirable or necessary due to regulations, tax considerations or local market conditions.
14.3 Where the Agreement is concluded with BestBonobos B.V. or any affiliated company, these Terms and Conditions apply, unless expressly agreed otherwise. - Governing law and disputes
15.1 All Agreements and disputes between BestBonobos and the Customer are governed by Dutch law, regardless of the Customer’s place of establishment.
15.2 Disputes will preferably be resolved by mutual consultation. If this is not possible, disputes will be submitted to the competent court in the district in which BestBonobos has its registered office, unless mandatory law provides otherwise. - Changes to these Terms and Conditions
16.1 BestBonobos may amend or supplement these Terms and Conditions.
16.2 Changes also apply to existing Agreements, subject to a notice period of 30 days.
16.3 If the Customer does not accept a change, the Customer may terminate the Agreement as of the date on which the amended Terms and Conditions take effect.
ANNEX 1 – COMPLAINTS PROCEDURE - Submitting complaints
1.1 Complaints about the Platform or the Services of BestBonobos may be submitted by email to info@bestbonobos.com or via the contact form on the website.
1.2 Complaints should describe the nature of the issue as fully and clearly as possible and, where relevant, be accompanied by supporting information such as dates, screenshots or documents.
1.3 Complaints relating to invoicing and payment may likewise be submitted via info@bestbonobos.com or the contact form. - Handling of complaints
2.1 BestBonobos will normally acknowledge receipt of a complaint within 5 business days.
2.2 BestBonobos aims to respond substantively to complaints within 14 days of receipt. If this is not possible, BestBonobos will inform the complainant of the expected response time.
2.3 BestBonobos will carefully investigate the complaint and may request additional information if needed. - Outcome and next steps
3.1 BestBonobos will provide the complainant with a reasoned proposal for resolution or an explanation of BestBonobos’ position.
3.2 If the complainant does not agree with the outcome, the complainant retains the right to bring the dispute before a court, as set out in Article 15 of these Terms and Conditions.
ANNEX 2 – PRIVACY NOTICE (EXPANDED DRAFT)
Important: This Annex is an expanded draft to be finalized and aligned with the full BestBonobos Privacy Notice. - Controller
BestBonobos B.V., Hogesteeg 8, 3826 HD Amersfoort, the Netherlands, is the controller for the processing of personal data under the GDPR and other applicable privacy laws. Contact: info@bestbonobos.com. - Categories of personal data
BestBonobos may process the following categories of personal data, depending on how the Platform is used: (a) account data (name, email address, authentication data); (b) company and profile data (company name, address, industry, role); (c) billing and transaction data (billing address, VAT number, invoices, payment status); (d) usage and device data (log files, IP address, timestamps, click behavior, device and browser information); (e) support and communications data (messages to support, attachments); and (f) any personal data included in Customer Data that Users choose to enter or upload. BestBonobos recommends that Customers avoid uploading unnecessary personal data into Customer Data. - Purposes of processing
BestBonobos processes personal data for the following purposes: (a) account creation and user authentication; (b) providing the Services and operating the Platform; (c) billing, payments and administration; (d) customer service and support; (e) security, logging, fraud detection and abuse prevention; (f) product improvement, analytics and reporting; (g) communication about updates, maintenance and material changes; and (h) compliance with legal obligations. - Legal bases (GDPR)
Where the GDPR applies, processing is based on: (a) performance of the Agreement; (b) compliance with legal obligations; (c) BestBonobos’ legitimate interests (such as security, service improvement and business operations), balanced against the rights of data subjects; and (d) consent, where required for certain marketing communications or optional cookies. Specific lawful bases per data category are available upon request. - Sharing and recipients
Personal data may be shared with: (a) hosting and cloud providers; (b) payment providers; (c) analytics and monitoring providers; (d) customer support tooling; and (e) service providers engaged by BestBonobos for support and development. A current list of subprocessors is Ralabs, MongoDB, AWS, OpenAI, Langfuse, PolyLang, Brevo and will be included in the full Privacy Notice and/or DPA where applicable. BestBonobos enters into appropriate data processing agreements with processors to ensure confidentiality and security. - International transfers
Where personal data is transferred outside the European Economic Area, BestBonobos will implement appropriate safeguards, such as EU Standard Contractual Clauses or another valid transfer mechanism. The specific transfer destinations and safeguards are based in Frankfurt, Germany. - Retention
Personal data are not kept longer than necessary for the purposes described above, unless a longer retention period is required by law. High-level retention rules: (a) account and profile data: for the duration of the Agreement and a limited period thereafter; (b) billing records: as required by applicable tax and accounting laws; (c) logs and security records: for a limited period for security and troubleshooting; (d) Customer Data documents: handled as described in Article 6.6. Specific retention periods per category are between 7 and 30 days for customer data and 7 years for invoice and billing data, as recuired by the Dutch Tax authorities. - Rights of data subjects
Data subjects have, where applicable, the right to access, rectification, erasure, restriction of processing, data portability and the right to object to certain processing activities. Where processing is based on consent, consent can be withdrawn at any time. Requests can be sent to info@bestbonobos.com. BestBonobos may need to verify identity before fulfilling a request. - Security
BestBonobos takes appropriate technical and organizational measures to protect personal data, including encrypted connections, access controls, optional 2FA/MFA, logging, backups and internal procedures. Further details will be included in a security statement or DPA. - Cookies and tracking
The Platform and website may use cookies and similar technologies for essential functionality, analytics and security. Cookie details, purposes and choices are shown when visiting the website for the first and will be set out in the cookie policy and full Privacy Notice. - Complaints
EU data subjects may lodge a complaint with their local supervisory authority. The competent authority in the Netherlands is the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).